Outgrown your
Shopify store?

We help brands fix what's holding their Shopify store back and scale with one that converts — without the usual agency bloat.

Book a free call

Book a free call

Brands we’ve helped:

Brands we’ve helped:

Brands we’ve helped:

Who we are

The Shopify partner built to work with you.

We built Fig & Function for established brands who know something isn’t working, but don’t want another agency adding noise.

We listen first, fix what matters, and build systems your team can confidently run—without overcomplication or dependency.

35%

Average lift in conversion rate

45 days

Average time to launch

Who we are

The Shopify partner built to work with you.

We built Fig & Function for established brands who know something isn’t working, but don’t want another agency adding noise.

We listen first, fix what matters, and build systems your team can confidently run—without overcomplication or dependency.

35%

Average lift in conversion rate

45 days

Average time to launch

Who we are

The Shopify partner built to work with you.

We built Fig & Function for established brands who know something isn’t working, but don’t want another agency adding noise.

We listen first, fix what matters, and build systems your team can confidently run—without overcomplication or dependency.

35%

Average lift in conversion rate

45 days

Average time to launch

Our name

Two halves, one standard.

Every great store needs both — the craft that makes a brand feel special, and the engineering that makes it work.

fig

The boutique half

Figs are small-batch, seasonal and worth seeking out — just like the brands we work with. It stands for taste, care and an eye for detail: stores that feel considered, not templated.

function

The technical half

Clean builds, fast pages, apps that play nicely together and a backend your team can actually run. Beautiful is the starting point — it has to perform, too.

Services

We handle the work,
and make sure it works for you.

We handle the work, and make sure it works for you.

From auditing your store to rebuilding and supporting your team—we manage the full process while you stay focused on running your business.

Discover

01

Fix

02

Build

03

Support

04

Discover

We audit your store, systems and workflows to identify what’s slowing you down and where the real opportunities are.

Fix

We clean up your Shopify setup, simplify your systems, and remove friction across the customer journey.

Build

We design and develop a store that balances brand and performance—so it looks right and works properly.

Support

We train your team, stay close, and step in when needed—so you’re never stuck or dependent.

Book a free call

Discover

01

Fix

02

Build

03

Support

04

Discover

We audit your store, systems and workflows to identify what’s slowing you down and where the real opportunities are.

Fix

We clean up your Shopify setup, simplify your systems, and remove friction across the customer journey.

Build

We design and develop a store that balances brand and performance—so it looks right and works properly.

Support

We train your team, stay close, and step in when needed—so you’re never stuck or dependent.

Book a free call

Discover

01

Fix

02

Build

03

Support

04

Discover

We audit your store, systems and workflows to identify what’s slowing you down and where the real opportunities are.

Fix

We clean up your Shopify setup, simplify your systems, and remove friction across the customer journey.

Build

We design and develop a store that balances brand and performance—so it looks right and works properly.

Support

We train your team, stay close, and step in when needed—so you’re never stuck or dependent.

Book a free call

They understood that our products aren't impulse buys, they're investments. The new site finally gives customers the confidence to make that decision online.

Edwin ter Haar

Owner at Importeco

They understood that our products aren't impulse buys, they're investments. The new site finally gives customers the confidence to make that decision online.

Edwin ter Haar

Owner at Importeco

They understood that our products aren't impulse buys, they're investments. The new site finally gives customers the confidence to make that decision online.

Edwin ter Haar

Owner at Importeco

How we work

Getting you results without the complexity.

Our three-step process takes you from identifying opportunities to launching systems, with clear communication and support at every stage.

Book a free call

Book a free call

01

Discovery & Assessment

Week 1

We audit your store, theme and apps to find what’s holding back sales.

01

Assessment

Week 1

We audit your store, theme and apps to find what’s holding back sales.

02

Build & Deploy

Weeks 2-4

We rebuild or refine your Shopify store without disrupting daily trading.

03

Train & Support

Ongoing

We train your team and stay on hand so your store keeps performing.

Case study

Luxury, reflected online.

Importeco's inventory integration was overwriting their theme customizations, leaving product pages too thin to do justice to bespoke, high-value pieces — from indoor kitchens to outdoor BBQs. Internal bottlenecks meant the site wasn't just holding back growth, it was undermining the luxury experience Importeco delivers in showroom

We rebuilt their online footprint to reflect the expertise and craftsmanship customers already find in-store, simplifying the decision-making process for big-ticket purchases.

35%

Increase

In contact us submissions

54%

Increase

In average order value

Partners

The tools and partners we work with.

  • Shopify Partners
  • Klaviyo Partner
  • Gorgias
  • Judge.me
  • Rebuy
  • Recharge
  • Loox
  • Smile.io
  • Growave
  • Lucky Orange
  • Matrixify
  • Consentmo
  • Shopify Partners
  • Klaviyo Partner
  • Gorgias
  • Judge.me
  • Rebuy
  • Recharge
  • Loox
  • Smile.io
  • Growave
  • Lucky Orange
  • Matrixify
  • Consentmo
  • Shopify Partners
  • Klaviyo Partner
  • Gorgias
  • Judge.me
  • Rebuy
  • Recharge
  • Loox
  • Smile.io
  • Growave
  • Lucky Orange
  • Matrixify
  • Consentmo

FAQ

What people ask before they migrate.

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

Will we lose our Google rankings?

Not if the redirects are done properly. Expect a small wobble for a few weeks while Google catches up. We map every URL before launch and keep watching after.

Will the store go offline?

We build the new store in the background while your current one keeps selling. The switch is a domain change, with a short delay at most while it updates.

How long does a Shopify migration take?

Typically [6–12] weeks. A small catalogue on Squarespace is quicker than a large Magento store with custom features.

Can we keep our current design?

The look, yes. The code, no, because old themes don't run on Shopify. Since it's being rebuilt anyway, it's a good moment to fix what isn't working.

What about our apps and integrations?

We find the Shopify version of each one, or a better way to do the job. Often you end up with fewer apps than you started with.

FAQ

What people ask before they migrate.

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

Will we lose our Google rankings?

Not if the redirects are done properly. Expect a small wobble for a few weeks while Google catches up. We map every URL before launch and keep watching after.

Will the store go offline?

We build the new store in the background while your current one keeps selling. The switch is a domain change, with a short delay at most while it updates.

How long does a Shopify migration take?

Typically [6–12] weeks. A small catalogue on Squarespace is quicker than a large Magento store with custom features.

Can we keep our current design?

The look, yes. The code, no, because old themes don't run on Shopify. Since it's being rebuilt anyway, it's a good moment to fix what isn't working.

What about our apps and integrations?

We find the Shopify version of each one, or a better way to do the job. Often you end up with fewer apps than you started with.

FAQ

What people ask before they migrate.

Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.

Will we lose our Google rankings?

Not if the redirects are done properly. Expect a small wobble for a few weeks while Google catches up. We map every URL before launch and keep watching after.

Will the store go offline?

We build the new store in the background while your current one keeps selling. The switch is a domain change, with a short delay at most while it updates.

How long does a Shopify migration take?

Typically [6–12] weeks. A small catalogue on Squarespace is quicker than a large Magento store with custom features.

Can we keep our current design?

The look, yes. The code, no, because old themes don't run on Shopify. Since it's being rebuilt anyway, it's a good moment to fix what isn't working.

What about our apps and integrations?

We find the Shopify version of each one, or a better way to do the job. Often you end up with fewer apps than you started with.

Turn confusion
into clarity.

Book a free 30-minute assessment and we’ll show you exactly what’s holding your store back.

What services are you interested in?

What’s your biggest store challenge?

By submitting, you agree to our terms of service.

Turn confusion
into clarity.

Book a free 30-minute assessment and we’ll show you exactly what’s holding your store back.

What services are you interested in?

What’s your biggest store challenge?

By submitting, you agree to our terms of service.

Turn confusion
into clarity.

Book a free 30-minute assessment and we’ll show you exactly what’s holding your store back.

What services are you interested in?

What’s your biggest store challenge?

By submitting, you agree to our terms of service.