Helping brands outgrow their store.
Most agencies overcomplicate Shopify. We started Fig & Function to do the opposite—fixing what’s holding your store back and building one your team can confidently run.
Who we are
The Shopify partner built to work with you.
We built Fig & Function for established brands who know something isn’t working, but don’t want another agency adding noise.
We listen first, fix what matters, and build systems your team can confidently run—without overcomplication or dependency.
35%
Average lift in conversion rate
45 days
Average time to launch
Who we are
The Shopify partner built to work with you.
We built Fig & Function for established brands who know something isn’t working, but don’t want another agency adding noise.
We listen first, fix what matters, and build systems your team can confidently run—without overcomplication or dependency.
35%
Average lift in conversion rate
45 days
Average time to launch
Who we are
The Shopify partner built to work with you.
We built Fig & Function for established brands who know something isn’t working, but don’t want another agency adding noise.
We listen first, fix what matters, and build systems your team can confidently run—without overcomplication or dependency.
35%
Average lift in conversion rate
45 days
Average time to launch
They understood that our products aren't impulse buys, they're investments. The new site finally gives customers the confidence to make that decision online.
Edwin ter Haar
Owner at Importeco
They understood that our products aren't impulse buys, they're investments. The new site finally gives customers the confidence to make that decision online.
Edwin ter Haar
Owner at Importeco
They understood that our products aren't impulse buys, they're investments. The new site finally gives customers the confidence to make that decision online.
Edwin ter Haar
Owner at Importeco
FAQ
What people ask before they migrate.
Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.
Will we lose our Google rankings?
Not if the redirects are done properly. Expect a small wobble for a few weeks while Google catches up. We map every URL before launch and keep watching after.
Will the store go offline?
We build the new store in the background while your current one keeps selling. The switch is a domain change, with a short delay at most while it updates.
How long does a Shopify migration take?
Typically [6–12] weeks. A small catalogue on Squarespace is quicker than a large Magento store with custom features.
Can we keep our current design?
The look, yes. The code, no, because old themes don't run on Shopify. Since it's being rebuilt anyway, it's a good moment to fix what isn't working.
What about our apps and integrations?
We find the Shopify version of each one, or a better way to do the job. Often you end up with fewer apps than you started with.
FAQ
What people ask before they migrate.
Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.
Will we lose our Google rankings?
Not if the redirects are done properly. Expect a small wobble for a few weeks while Google catches up. We map every URL before launch and keep watching after.
Will the store go offline?
We build the new store in the background while your current one keeps selling. The switch is a domain change, with a short delay at most while it updates.
How long does a Shopify migration take?
Typically [6–12] weeks. A small catalogue on Squarespace is quicker than a large Magento store with custom features.
Can we keep our current design?
The look, yes. The code, no, because old themes don't run on Shopify. Since it's being rebuilt anyway, it's a good moment to fix what isn't working.
What about our apps and integrations?
We find the Shopify version of each one, or a better way to do the job. Often you end up with fewer apps than you started with.
FAQ
What people ask before they migrate.
Everything you need to know about working with us. Still have questions? Book a free call and we'll walk you through it.
Will we lose our Google rankings?
Not if the redirects are done properly. Expect a small wobble for a few weeks while Google catches up. We map every URL before launch and keep watching after.
Will the store go offline?
We build the new store in the background while your current one keeps selling. The switch is a domain change, with a short delay at most while it updates.
How long does a Shopify migration take?
Typically [6–12] weeks. A small catalogue on Squarespace is quicker than a large Magento store with custom features.
Can we keep our current design?
The look, yes. The code, no, because old themes don't run on Shopify. Since it's being rebuilt anyway, it's a good moment to fix what isn't working.
What about our apps and integrations?
We find the Shopify version of each one, or a better way to do the job. Often you end up with fewer apps than you started with.
Turn confusion
into clarity.
Book a free 30-minute assessment and we’ll show you exactly what’s holding your store back.
Turn confusion
into clarity.
Book a free 30-minute assessment and we’ll show you exactly what’s holding your store back.
Turn confusion
into clarity.
Book a free 30-minute assessment and we’ll show you exactly what’s holding your store back.