A theme upgrade that fits who you are now

Already on Shopify, but your theme’s showing its age? We move you onto a modern theme and use the chance to rethink your product pages, conversion and brand while we’re at it.

Timing

Typically 4-8 weeks

You get

You get

New theme, rethought pages, team training

New theme, rethought pages, team training

Sound familiar?

Why upgrade

Why upgrade your Shopify theme

Themes age faster than you’d think. One built a few years ago can quietly hold back how your store looks, loads and sells.

Edit without a developer

Modern Online Store 2.0 themes let your team add and rearrange sections on every page, not just the homepage.

Faster, lighter pages

Newer themes do more out of the box, so you can drop some of the apps slowing your store down.

Keep up with Shopify

Older themes miss out on Shopify’s newer features, like built-in filtering and app blocks. A modern theme keeps you current.

Look like the brand you are now

Your range, customers and story have moved on. Your store should show that.

What’s involved

How an upgrade runs

Typically 4–8 weeks, depending on how many pages and custom features your store has.

Step 1

Review what you have

A quick look at your current store: what’s working, what isn’t, and which apps and customisations need to come across.

Step 2

Pick the right theme

A premium theme or a custom build, chosen for your catalogue, your team and your budget.

Step 3

Design

Product, collection and home pages rethought around your brand and how your customers actually shop.

Step 4

Build behind the scenes

We build on an unpublished copy, so your live store keeps selling the whole time.

Step 5

Test and launch

Every page and device checked, then we publish on a quiet weekday.

Step 6

Hand over

We train your team on the new theme, so updating it is the easy part.

What stays the same

Your store stays your store

An upgrade happens on your existing Shopify store, so your data never moves. Only the look and the way it works change.

Products and collections

Customers and accounts

Order history

Your URLs and Google rankings

Apps you want to keep

Your domain and email

FAQ

Before you upgrade.

Everything you need to know about working with us. Still have questions? Book a free call and we’ll walk you through it.

How do I know if my theme is Online Store 2.0?

Open your theme editor and go to a product page. If you can add and move sections there, you’re on 2.0. If you can only edit the homepage, you’re not.

How do I know if my theme is Online Store 2.0?

Open your theme editor and go to a product page. If you can add and move sections there, you’re on 2.0. If you can only edit the homepage, you’re not.

Will my store go offline?

No. We build the new theme on an unpublished copy while your current one keeps selling. Going live takes a click.

Will my store go offline?

No. We build the new theme on an unpublished copy while your current one keeps selling. Going live takes a click.

Will we lose our Google rankings?

No. Your products, pages and URLs stay exactly where they are. We carry over your page titles and descriptions too.

Will we lose our Google rankings?

No. Your products, pages and URLs stay exactly where they are. We carry over your page titles and descriptions too.

Should we use a premium theme or go custom?

It depends on how unique your store needs to be. Premium themes are quicker and cheaper, custom gives you complete freedom. We’ll recommend one honestly.

Should we use a premium theme or go custom?

It depends on how unique your store needs to be. Premium themes are quicker and cheaper, custom gives you complete freedom. We’ll recommend one honestly.

What’s the difference between an upgrade and a migration?

A migration moves you to Shopify from another platform. An upgrade is for stores already on Shopify that need a better theme.

What’s the difference between an upgrade and a migration?

A migration moves you to Shopify from another platform. An upgrade is for stores already on Shopify that need a better theme.

Fig & Function

Your brand has moved on. Your store can too.

Book a call and we’ll look at your current theme together, then tell you honestly whether you need an upgrade or just a few fixes.