A Shopify audit that shows you what to fix first

We go through your store front to back, the parts customers see and the parts they don’t. You get a clear, prioritised list of improvements, and what you do with it is up to you.

Timing

1 week

You get

You get

Action plan + walkthrough call

Action plan + walkthrough call

Book an audit

Book an audit

See what we check

See what we check

Good for when

What we check

Two parts, one audit

Your apps, platform and setup affect everything, from what you pay each month to how smooth checkout feels. So we look at both sides.

Your apps, platform and setup affect everything, from what you pay each month to how smooth checkout feels. So we look at both sides.

Part 1 · The fig half

Front end

What your customers see and use.

Navigation and search. Can people find what they came for in a couple of taps?

Product and collection pages. Photos, descriptions, filters and the information people need to buy.

Cart and checkout. Where people drop off, and why.

Mobile. Where most of your customers actually shop.

Speed. What’s slowing pages down, usually apps and oversized images.

Pop-ups and sign-ups. How your Klaviyo pop-up looks, behaves and what it asks for.

Policy pages. Shipping, currency, returns and made-to-order details that match how you really operate.

Part 2 · The function half

Back end

What runs behind it.

Apps. What you’re paying for, what overlaps and what can go.

Shipping. Courier rates, zones and packages, including DPD, DHL and pallet or oversized deliveries.

Product data. Weights, inventory tracking, duplicates and old drafts.

Theme and templates. Whether your setup is simpler than it needs to be, or far more complicated.

Google and sales channels. Merchant Centre errors that stop products showing on Google and YouTube.

Email. Klaviyo lists and flows, and whether they’re clashing with Shopify’s own emails.

Tracking. Whether your analytics are recording sales properly.

From recent audits

The kind of things we find

None of these are dramatic on their own. Together, they cost sales, time and money every week.

None of these are dramatic on their own. Together, they cost sales, time and money every week.

Shipping that didn’t match reality

Rates built for one courier, while the store was actually shipping with DPD, DHL and on pallets for furniture.

Products with missing weights

And inventory tracking switched on for some products but not others, so stock levels couldn’t be trusted.

Products hidden from Google

Merchant Centre errors quietly blocking items from the Google & YouTube channel.

Two systems emailing the same people

A Klaviyo pop-up and Shopify’s own automations both running, with subscribers landing in the wrong lists.

Policy pages out of date

Shipping, currency and made-to-order details that no longer matched how the store worked.

A cluttered catalogue

Duplicate and draft products, plus more product templates than the store needed.

  • Shipping that didn’t match reality

    Rates built for one courier, while the store was actually shipping with DPD, DHL and on pallets for furniture.

  • Products with missing weights

    And inventory tracking switched on for some products but not others, so stock levels couldn’t be trusted.

  • Products hidden from Google

    Merchant Centre errors quietly blocking items from the Google & YouTube channel.

  • Two systems emailing the same people

    A Klaviyo pop-up and Shopify’s own automations both running, with subscribers landing in the wrong lists.

  • Policy pages out of date

    Shipping, currency and made-to-order details that no longer matched how the store worked.

  • A cluttered catalogue

    Duplicate and draft products, plus more product templates than the store needed.

How it works

One week, start to finish

Day 1

Share access

You add us as a collaborator on Shopify, plus Klaviyo and Google if you use them. Nothing changes on your store.

Days 2–4

We go through it

Front end and back end, page by page and setting by setting.

Day 5

You get the plan

Every finding, ranked by how much it matters and how much work it is.

Week 1

Walkthrough call

We talk you through it, answer questions and point out the quick wins.

After the audit

The list is yours. You choose what happens next.

No pressure and no lock-in. Some clients fix everything themselves, some hand it all over.

No pressure and no lock-in. Some clients fix everything themselves, some hand it all over.

Option 1

Do it yourself

Every finding comes with clear next steps, so your team can work through it.

Option 2

Flexi support

Book a block of our time for the fixes you’d rather hand over.

How Flexi works

Option 3

Retainer

We work through the list month by month and keep improving after.

How retainers work

Option 4

Rebuild or upgrade

If the store has properly outgrown itself, we’ll say so, and the audit becomes the plan.

See larger builds

  • Option 1

    Do it yourself

    Every finding comes with clear next steps, so your team can work through it.

  • Option 2

    Flexi support

    Book a block of our time for the fixes you’d rather hand over.

    How Flexi works

  • Option 3

    Retainer

    We work through the list month by month and keep improving after.

    How retainers work

  • Option 4

    Rebuild or upgrade

    If the store has properly outgrown itself, we’ll say so, and the audit becomes the plan.

    See larger builds

FAQ

Before you book.

Everything you need to know about working with us. Still have questions? Book a free call and we’ll walk you through it.

What does a Shopify store audit cost?

From [€X], depending on the size of your store. You’ll know the price before we start.

What does a Shopify store audit cost?

From [€X], depending on the size of your store. You’ll know the price before we start.

How long does it take?

One week from when we get access, including the walkthrough call.

How long does it take?

One week from when we get access, including the walkthrough call.

Will you change anything on my store?

No. We look, we don’t touch. Nothing changes unless you ask us to.

Will you change anything on my store?

No. We look, we don’t touch. Nothing changes unless you ask us to.

What access do you need?

A collaborator account on Shopify, plus access to Klaviyo, Google Analytics and Merchant Centre if you use them.

What access do you need?

A collaborator account on Shopify, plus access to Klaviyo, Google Analytics and Merchant Centre if you use them.

Do I have to work with you afterwards?

Not at all. Plenty of clients take the list and run with it.

Do I have to work with you afterwards?

Not at all. Plenty of clients take the list and run with it.

Can you audit a store you didn’t build?

Yes. Most of the stores we audit were built by someone else.

Can you audit a store you didn’t build?

Yes. Most of the stores we audit were built by someone else.

Fig & Function

Know what to fix first.

A week from now, you could have a clear plan for your store, walked through on a call with founders Lauren Martin and Amanda Long.

Book an audit

Book an audit

hello@figandfunction.com