Wholesale and retail, from one Shopify store

Give trade customers their own prices, order rules and payment terms, without running a second site or chasing orders by email.

Timing

Typically [X–X] weeks

Investment

From [€X]

You get

You get

B2B setup, trade-ready design, training

Book a call

Book a call

See what’s involved

See what’s involved

Sound familiar?

New in 2026

B2B now comes with every Shopify plan

Updated [Month Year]

Since April 2026, Shopify’s own B2B tools come with every paid plan: company accounts, custom price lists, volume pricing and payment terms. Shopify Plus still adds unlimited catalogues and deposits for bigger wholesale setups. We’ll tell you honestly which one you need.

What we set up

What your trade customers get

Everything a trade buyer expects, designed so ordering from you is the easy part of their week.

Their own prices

Price lists for each trade customer or group, only visible once they log in. Retail shoppers never see them.

Order rules

Minimum and maximum quantities, order in packs or cases, and volume pricing that rewards bigger orders.

Payment terms

Pay by card, or on account with net terms and PO numbers, just like they’re used to.

Fast reordering

Quick order forms and one-click reorders, so a 40-line order takes minutes, not an afternoon.

Company accounts

Several buyers and delivery locations under one business account.

Trade-only content

Pages, price lists and spec sheets only your trade customers can see.

  • Their own prices

    Price lists for each trade customer or group, only visible once they log in. Retail shoppers never see them.

  • Order rules

    Minimum and maximum quantities, order in packs or cases, and volume pricing that rewards bigger orders.

  • Payment terms

    Pay by card, or on account with net terms and PO numbers, just like they’re used to.

  • Fast reordering

    Quick order forms and one-click reorders, so a 40-line order takes minutes, not an afternoon.

  • Company accounts

    Several buyers and delivery locations under one business account.

  • Trade-only content

    Pages, price lists and spec sheets only your trade customers can see.

What’s involved

How a B2B project runs

Typically [X–X] weeks, depending on how many price tiers you have and what we need to connect.

Step 1

Understand how you sell

Who your trade customers are, how you price them, how they order today and how orders get fulfilled.

Step 2

Choose the setup

Shopify’s own B2B tools, Shopify Plus, or a specialist app if you need something they can’t do. We’ll recommend the simplest option that works.

Step 3

Design the trade experience

Logged-in pricing, bulk ordering and an account area designed for buyers, not shoppers.

Step 4

Build and connect

Price lists, catalogues and company accounts set up, and linked to your stock and accounting systems where needed.

Step 5

Bring your buyers across

We import your existing trade customers and send them a simple welcome, so they’re ordering online from day one.

Step 6

Hand over

We train your team to add new trade customers and manage pricing themselves.

FAQ

Before you start selling trade.

Everything you need to know about working with us. Still have questions? Book a free call and we’ll walk you through it.

Do I need Shopify Plus for B2B?

Not necessarily. Since April 2026, every paid Shopify plan includes the core B2B tools. Plus adds unlimited catalogues, pricing assigned directly to each company, and deposits, which bigger wholesale setups often need.

Do I need Shopify Plus for B2B?

Not necessarily. Since April 2026, every paid Shopify plan includes the core B2B tools. Plus adds unlimited catalogues, pricing assigned directly to each company, and deposits, which bigger wholesale setups often need.

Can wholesale and retail run on the same store?

Yes. One store, one set of stock, two experiences. Trade customers see their prices and options when they log in. Everyone else sees your normal store.

Can wholesale and retail run on the same store?

Yes. One store, one set of stock, two experiences. Trade customers see their prices and options when they log in. Everyone else sees your normal store.

Can trade customers pay on account?

Yes. You can offer payment terms like 30 or 60 days, and buyers can add their own PO numbers to orders.

Can trade customers pay on account?

Yes. You can offer payment terms like 30 or 60 days, and buyers can add their own PO numbers to orders.

What happens to our existing trade customers?

We import them, set up their accounts and pricing, and send them a simple welcome so they can start ordering online straight away.

What happens to our existing trade customers?

We import them, set up their accounts and pricing, and send them a simple welcome so they can start ordering online straight away.

Native B2B or an app?

We start with Shopify’s own tools because they’re built in and cost nothing extra. If you need something they can’t do, we’ll recommend the right app.

Native B2B or an app?

We start with Shopify’s own tools because they’re built in and cost nothing extra. If you need something they can’t do, we’ll recommend the right app.

How much does a B2B setup cost?

From [€X], depending on how many price tiers and integrations you need. You’ll get a fixed quote before we start.

How much does a B2B setup cost?

From [€X], depending on how many price tiers and integrations you need. You’ll get a fixed quote before we start.

Fig & Function

Make trade orders the easy part.

Book a call and tell us how wholesale works for you today. We’ll suggest the simplest setup that fits.

Book a call

Book a call

hello@figandfunction.com